Perfect timing
Starting in 2022, Bioracer and Team INEOS Grenadiers are joining forces. Bioracer finds in the INEOS Grenadiers the perfect ambassadors to become an international ‘love brand’. In the international professional peloton, the team is 365 days a year in the spotlights.
For Bioracer, this is the right move at the right time. The company is fully ready to roll out its local services and original custom formula to other countries and even continents. In recent years, Bioracer has played a leading role in the revolution of sportswear. This is shown by the company’s own high-tech Speed Center, Protolab and Textile Studio, from which high-performance apparel has been flowing towards championships stages for years.
Time to shine
One should not be surprised that numerous professional UCI teams and riders have already found their way to the headquarters in Tessenderlo. Still, this new alliance is a clear step forward. “We feel comfortable as technical partners with various teams, but our growing production and sales ambitions call for a more active role in the spotlights. With Team INEOS Grenadiers, we have the perfect partner to make this a success story together,” said Danny Segers, CEO of Bioracer.
The next steps
Over the next few months, we will measure, fit, position, and optimize. This will allow Bioracer and Team INEOS Grenadiers to officially present in December the outfit in which Bernal, Pidcock, Carapaz, Ganna and their colleagues will ride in 2022. Those who want to show off the new Bioracer kit of Team INEOS Grenadiers for themselves can visit the web shop from January 2022.
